January 2025
It’s Been Two Great Years in the Market: Is Now a Good Time to Invest? Investors who ask this question may assume the stock market’s current level offers insight into its future direction. And why wouldn’t they, citing often “what goes up must come down.” The S&P 500 returned 24.2% in 2023 and 23.3% in 2024—a great run indeed. Amazingly, it also reached 57 new all-time highs last year alone. Yet, research shows that stock returns are unpredictable. Making decisions based on the market’s current condition or recent performance is a form of market timing, and this approach can pose problems for investors.
Download our Q1 2025 Newsletter (PDF 3.4MB)